Why a Well-Fitting Maternity & Breastfeeding Bra is One of the Best Investments You Can Make

Pregnancy and motherhood – what a ride, right? Your body changes in ways you never imagined, your emotions can be all over the show, and some days you’re just doing your best to keep your head above water. One thing that can genuinely make a difference through this journey? A well-fitting maternity and breastfeeding bra.

Yep, it might seem like a small thing; but trust us – the right bra can save you a lot of discomfort, support your body properly, and just make you feel that little bit more like you.

Your Body is Changing – And So Should Your Bra

From the very early days of pregnancy, your breasts start preparing for the arrival of your little one. You might notice tenderness, size changes, or even fuller and heavier breasts well before you’re sporting a proper bump.

What many Mama don’t realise is that the bras you wore pre-pregnancy can quickly become the wrong fit and more like a medieval torture device – and squeezing yourself into something too tight or unsupportive isn’t just uncomfortable, it can lead to issues like blocked milk ducts, mastitis, and even long-term changes to breast shape.

The right maternity bra grows with you. It supports without restriction, gives you room to breathe, and moves with your body as you head into this new season.

The Power of a Good Fit: Why It Matters

A well-fitting maternity or breastfeeding bra does more than just hold everything in place. It can:

✅ Relieve back, shoulder, and neck pain
✅ Help prevent breast tissue damage
✅ Support healthy milk flow (by avoiding compression)
✅ Provide comfort during day and night
✅ Make breastfeeding or expressing easier and more discreet

Let’s be honest – when you’re sleep-deprived and juggling feeds, nappies, and the hundred other things on your plate, the last thing you need is an uncomfortable bra making life harder.

What to Look For in a Maternity or Breastfeeding Bra

Not all maternity bras are created equal. Here’s what to keep an eye out for:

• No underwires – Many Mama find underwires too restrictive and uncomfortable, especially during breastfeeding. A good maternity bra offers excellent support without them. The pressure of an underwire can also lead to blocked ducts.
• Soft, stretchy fabrics – Your size can fluctuate throughout the day (especially early on!) so flexibility is key.
• Drop-down cups – These make breastfeeding in public, expressing, or just managing midnight feeds so much easier.
• Wide, comfortable straps – To help with shoulder support and prevent digging in.
• Multiple hook settings – Your rib cage can expand during pregnancy and then contract after birth, so a bra that adjusts with you is super helpful.

And don’t forget – you can absolutely find bras that are both functional and beautiful. Just because you’re a Mama doesn’t mean you have to give up on feeling good in what you’re wearing. These are not your grandmother’s maternity bras! 

Where Kiwi Mamas are Shopping: Close To The Heart 

We’re lucky to have some fantastic local businesses supporting New Zealand Mamas, and www.closetotheheart.co.nz is right at the top of the list.

Whether you’re after comfy sleep bras, everyday support, or something a little bit special to lift your mood on those tougher days, Close To The Heart  has an incredible range of maternity and breastfeeding bras – carefully selected with Kiwi bodies and lifestyles in mind.

Their brand is known for quality and comfort, offer genuine fitting advice, and most importantly, they get it. They understand what this season of life feels like, and they’re here to make things just a little bit easier for you. Perks of shopping from a Mama-owned small business! 

Shopping online can feel a bit tricky when it comes to bras, but Close To The Heart  provides clear sizing guidance and personal support if you need help finding the right fit.

It’s Okay to Invest in Yourself

One thing that often happens during motherhood? We put ourselves last. We spend money on cute onesies and swaddles, but hesitate when it comes to spending on our own comfort. But here’s your reminder: You are worth it, Mama.

Investing in well-fitting maternity and breastfeeding bras isn’t selfish – it’s essential. When you’re comfortable, supported, and feeling good, you can show up for your little one in the best possible way.

So go on, have a browse through Close To The Heart  and find something that fits beautifully, feels amazing, and makes life that little bit easier. You deserve to feel as supported as you are loved.

First published on Hey Māma 05-Jul-2025 https://heymama.co.nz/why-a-well-fitting-maternity-breastfeeding-bra-is-one-of-the-best-investments-you-can-make/