Beautiful breastfeeding clothes, lingerie and sleepwear, designed in New Zealand to help you feel like yourself

Welcome Mama!

Hey mama - we're so happy you're here! We hope you enjoy browsing our range of stylish, understated breastfeeding clothes, lingerie and sleepwear. We're all about doing things differently when it comes to breastfeeding clothing, bras and pyjamas. Our range is thoughtfully designed to be effortlessly chic and stylish, while also being super comfortable and functional! We want to make it super easy for our mamas to get dressed and feel instantly put togther in the morning. Thanks for stopping by and happy shopping!

Breastfeeding clothes and lingerie you'll simply love wearing

We believe it's so important to feel like yourself as a mama. That's why we design our breastfeeding clothes, pyjamas and bras to be effortlessly stylish, chic and comfy - helping you maintain your sense of self.

Explore our range

Who We Are

Behind the scenes at NZ based brand Close to the Heart are two mamas, Alex and Michele (who are also sisters in law!) With four boys and two baby girls between them, Alex and Michele were inspired by their own journeys into motherhood, and their challenges finding breastfeeding friendly clothes that really "felt like us." A few years on, Close to the Heart was created.

Now, Alex and Michele love nothing more than helping other mamas feel like themselves with super stylish, refined and effortlessly cool nursing clothes, bras and pyjamas.

Michele and Alex are always on the lookout for what's next and how they can continue to shake up the status quo when it comes to maternity and nursing clothing in NZ.

See the love from our happy mamas

  • flatlay-breastfeeding-nursing-bra-nz-designed

    Just wanted to save I LOVE my new breastfeeding bras! Got the lace bralette and the criss cross yoga crop and they are amazing! Thank you for making some breastfeeding bras that are super comfy and affordable! And the fit is great too. Honestly so happy with them!

    Dora G, Blenheim
  • Hands down comfiest breastfeeding bra I've ever worn! Honestly amazing will be buying in white and some as gifts!

    Bonnie H, Hamilton
  • comfortable-breastfeeding-bra-nz

    So exciting this breastfeeding bra fits like a glove! Wow I love it!

    Katie S, Auckland
  • stylish-breastfeeding-bra-nz-designed

    Also just letting you know the criss cross breastfeeding bra is just A-mazing!! What dreams are made of!! Can't wait to start breastfeeding again soon and will totally start wearing it already now!

    Sarah C, Blenheim
  • breastfeeding-clothes-nz-designed

    Thank you for the super speedy delivery of my order - ordered yesterday and was here at 2pm today! I LOVE my clothes, great and practical breastfeeding access (love that the zips go bottom to top for a bit more coverage). They're also just good clothes, nice cuts and length and really nice material!

    Tsari P
  • breasteeding-mama-wearing-breastfeeding-top-in-nz

    I feel so huge at 37 weeks pregnant but I'm still able to wear your breastfeeding tops! They are amazing and just so comfortable.You guys really make amazing stuff and I love supporting you. Look forward to getting the new bras.

    Ayesha C, Auckland
  • breastfeeding-top-nz

    The Henley breastfeeding tops arrived today and I LOVE them, they feel so luxuriously soft and warm. So comfortable, and a classic, elegant look. Great stuff!

    Liz Bull, Cambridge
  • I just received my breastfeeding pyjamas and I’m so stoked! They are
    beautiful and feel so soft!

    Britt, Auckland
$ 55.00 NZD
$ 55.00 NZD
Unit Price
Size M
- +

We think breastfeeding mamas deserve to wear beautiful, feminine bras too!

Our lace bralette feels incredibly soft and luxurious against your skin, while also providing ultimate support and comfort. 

You'll love the stunning lace underband, lace detailing over the bust, and the plunging neckline. 

Soft,... Read More


Types of Maternity and Breastfeeding Bras

With so many maternity and breastfeeding bra options to choose from, where do you even begin? In this blog we take you through the different types of maternity and breastfeeding bras in NZ.

How to Hook Your Breastfeeding Bra

Finding the perfect breastfeeding bra is so important! Comfort and fit are key, and it's important to choose the right size, and to know how to correctly wear your bra. The way you hook your bra, can make a big difference.

Caring for your breastfeeding bra

Your new breastfeeding bras are sure to become some of the most worn items in your wardrobe - just ask any breastfeeding mama! Not only will you wear your nursing bras day-in and day-out, you may also sleep in them overnight for extra comfort and support. It's important to take care of your maternity and nursing bras, to keep them in the best shape for your breastfeeding journey.