Maternity and breastfeeding clothes from Close to the Heart Banner

Maternity & Breastfeeding Clothes, But Made Beautiful

Clothing, sleepwear, swimwear, and lingerie, designed in NZ to help you feel like you

Maternity & Breastfeeding Clothes, But Make It Beautiful

Hey mama - we're so happy you're here! We hope you enjoy browsing our range of breastfeeding and maternity clothing, bras, swimwear and pyjamas. Stylish, refined, and youthful, our pieces are designed to help you feel like yourself. We combine effortless essentials, with stand-out statement pieces. Our range is thoughtfully designed to be understated, chic and stylish. We want to make it super easy for you to get dressed and feel instantly put togther.

Breastfeeding & Maternity Clothes You'll Want to Wear Forever

We believe it's so important to feel like yourself as a mama, and to wear pieces that you'd want to wear even if you weren't pregnant or breastfeeding. Our range is timeless and understated. We create pieces that we know will be firm favourites in your wardrobe, for many years to come.


Who We Are

Behind the scenes at NZ based brand Close to the Heart are two mamas, Alex and Michele (who are also sisters in law!) With four boys and two baby girls between them, Alex and Michele were inspired by their own journeys into motherhood, and their challenges finding breastfeeding friendly clothes that really "felt like us." A few years on, Close to the Heart was created.

Now, Alex and Michele love nothing more than helping other mamas feel like themselves with super stylish, refined and effortlessly cool nursing clothes, bras and pyjamas.

Michele and Alex are always on the lookout for what's next and how they can continue to shake up the status quo when it comes to maternity and nursing clothing in NZ.

See the love from our happy mamas

  • flatlay-breastfeeding-nursing-bra-nz-designed

    Just wanted to save I LOVE my new breastfeeding bras! Got the lace bralette and the criss cross yoga crop and they are amazing! Thank you for making some breastfeeding bras that are super comfy and affordable! And the fit is great too. Honestly so happy with them!

    Dora G, Blenheim
  • Hands down comfiest breastfeeding bra I've ever worn! Honestly amazing will be buying in white and some as gifts!

    Bonnie H, Hamilton
  • comfortable-breastfeeding-bra-nz

    So exciting this breastfeeding bra fits like a glove! Wow I love it!

    Katie S, Auckland
  • stylish-breastfeeding-bra-nz-designed

    Also just letting you know the criss cross breastfeeding bra is just A-mazing!! What dreams are made of!! Can't wait to start breastfeeding again soon and will totally start wearing it already now!

    Sarah C, Blenheim
  • breastfeeding-clothes-nz-designed

    Thank you for the super speedy delivery of my order - ordered yesterday and was here at 2pm today! I LOVE my clothes, great and practical breastfeeding access (love that the zips go bottom to top for a bit more coverage). They're also just good clothes, nice cuts and length and really nice material!

    Tsari P
  • breasteeding-mama-wearing-breastfeeding-top-in-nz

    I feel so huge at 37 weeks pregnant but I'm still able to wear your breastfeeding tops! They are amazing and just so comfortable.You guys really make amazing stuff and I love supporting you. Look forward to getting the new bras.

    Ayesha C, Auckland
  • breastfeeding-top-nz

    The Henley breastfeeding tops arrived today and I LOVE them, they feel so luxuriously soft and warm. So comfortable, and a classic, elegant look. Great stuff!

    Liz Bull, Cambridge
  • I just received my breastfeeding pyjamas and I’m so stoked! They are
    beautiful and feel so soft!

    Britt, Auckland

Cotton Muslin...What It Is And Why We Love It!

Cotton muslin is a breathable and finely-woven fabric that is gentle on the skin, and super soft and comfy to wear. Cotton muslin is soft, comfortable, breathable, and durable - which is why it makes a great fabric for maternity and nursing dresses.


When to Buy Your First Maternity Bra

Maternity and nursing bras are one of the most essential items for pregnant and breastfeeding mums. We're often asked, "when should I buy my first maternity bra?" We explore this question - and more - in this blog!

How to Choose Maternity Underwear for Pregnancy and Post Birth

Comfort is key during pregnancy. Once your bump starts to grow, you'll find yourself looking for maternity clothes that help you feel comfortable and stylish throughout the trimesters. Have you considered one of the most important items in your wardrobe - your underwear?!